The Atlanta Falcons dropped a bombshell contract this week, signing running back Bijan Robinson to a record-breaking deal that just screams how much of a steal Kyren Williams is for the Los Angeles Rams. Seriously, the dude is making less than half of Robinson’s insane $22,250,000 AAV. Spotrac says Williams clocks in at $11,000,000 AAV, which, wild as it sounds, still makes him only the 13th highest-paid RB in the league. Even rookie Jeremiyah Love is somehow pocketing more cash before he even takes an NFL snap!
Forget The Flash, Look At The Production
Now, is Robinson worth double what Williams gets? Nah, probably not, but it’s like comparing apples and oranges, right? Yeah, they both play running back, but their skill sets and how their coaches use them are totally different. Robinson’s year-over-year numbers from Pro Football Reference show his rushing carries and yards gained have been pretty consistent. That 93-yard monster run last season definitely skewed his total yards and average per carry, making it look a bit wild. The huge change for him is in the passing game. His targets shot up almost 43%, and his receiving yards are up nearly 100%! With new head coach Kevin Stefanski, who loves to pass, I’d bet my last dollar those pass targets aren’t dropping. He’s gonna be a workhorse, kinda like Christian McCaffrey in San Francisco.
Williams’ Secret Weapon: Efficiency
Kyren Williams, though, tells his own story, and it’s a good one. Even with Blake Corum taking more touches, which dropped Williams’ total carries, his overall yardage stayed almost the same. And get this: his yards per carry jumped from 4.1 to 4.8! You gotta wonder if those fresher legs throughout the game are making a difference. But the real kicker? His Succ%, or rushing success rate. That measures how many run plays actually keep the offense on schedule. Robinson’s dropped, but Williams’ improved! There were some Rams fans grumbling when Williams got his extension, but what were they thinking? His production is right there, similar to other top guys, even if he doesn’t have that “long speed” or “flash” that some folks just crave. Remember him running against our Hawks at Lumen Field on January 25, 2026 during that NFC Championship game? He was always a tough out.
His improvement in the receiving game is awesome, and if that keeps climbing, his deal looks better and better. And I don’t wanna jinx him, but his ball security seems way less of an issue now. Robinson, like McCaffrey, still produces at crazy high levels even when defenses know he’s getting the rock. But Williams, man, he’s just an incredibly efficient, high-value back for the money. The Rams gotta be stoked to have him locked up for what he’s doing. What a steal heading into the season!
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Turf Show Times.
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