Couto Pereira’s notorious access tunnel snagged another player on the 8th, with defender Jacy taking an absolutely wild tumble right after celebrating a goal! The kicker? That goal ended up being disallowed anyway. But here’s the kicker to *that* kicker: this whole embarrassing moment just got flipped into a marketing masterpiece. You truly can’t make this stuff up.
Coritiba’s Genius Ad Play Pays Off
Just this past Sunday (23), Coritiba was playing at home, battling Corinthians to a hard-fought 2-1 victory. But that wasn’t the only win they bagged! The club also managed to pull in some “extra” cash, all thanks to an initiative that exploded on social media. The advertising agency David, with some serious creative juice, linked up with the chocolate brand BIS, owned by Mondelēz. What did they do? They slapped a sign right there at the infamous tunnel entrance, reading: “Warning: a BIS m.” It’s a hilarious, direct, and incredibly clever alert for any future players who might be a little too inattentive. Seriously, who turns a player’s face-plant into a viral ad? Coritiba, that’s who!
The Tunnel’s Treacherous Legacy
Believe it or not, this isn’t the first time Couto Pereira’s tunnel has created a viral sensation. Its “fame” actually dates all the way back to 2014, when Cameroonian striker Joel, who also played for Coxa back then, was the very first player to go viral for a similar fall. Joel’s 32 now and playing for Hai Phong in Vietnam, which just proves this tunnel has a long, storied history of making headlines for all the wrong (or now, incredibly right) reasons.
So, what started as defender Jacy taking a spill after a disallowed goal just became pure advertising gold. Coritiba and agency David absolutely showed everyone how to turn a fumble into a massive win off the field. Talk about hustling! You gotta love it.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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