Good Good Golf CEO Matt Kendrick isn’t holding back, folks. He just ripped into Callaway on Friday, accusing them of dropping Good Good as part of a “coordinated media blitz” after *they* approved the controversial ad in the first place. Kendrick believes Callaway then tried to cover up their tracks with a cool $1 million donation.
Callaway’s Million-Dollar “Cover-Up”
Kendrick didn’t mince words in his post on X. He directly called out Callaway, saying it’s “Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 [sic] will be legendary.” That $1 million donation, Callaway announced, was going to charities focused on preventing domestic violence. But for Kendrick, it looks more like an attempt to absolve themselves of wrongdoing rather than a genuine apology.
From Bad Ad to Total Mess
This whole mess started a week earlier when Good Good Golf dropped an ad on Thursday. You know, the one where co-founder Garrett Clark pushed a woman to the ground to stop her from touching a driver? Yeah, that one. It was pulled a day later, and Good Good offered an apology. Callaway, who partnered with them and *approved* the ad, also apologized. The situation escalated fast: PGA Tour CEO Brian Rolapp called them out, and Good Good merchandise reportedly got pulled off store shelves. Callaway finally decided to end their partnership a week after the ad was released, making that $1 million donation hours after Clark tried to explain how the ad even got out there.
Kendrick himself admitted Good Good “made a terrible ad” when he was responding to fans on X after his explosive tweet, and he thanked those who were still supporting the company. But the drama isn’t over yet. Some of his additional responses, which are now deleted, reportedly hinted that Good Good is planning to file a lawsuit, according to the New York Post. This whole thing feels like it’s just getting started.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
Leave a Reply