Get ready, Mizzou fans, because game day at Memorial Stadium just got a whole lot more delicious. Shakespeare’s Pizza, a legendary Columbia favorite, is officially joining the food lineup this season, bringing one of the city’s best-known food brands right into the heart of the game-day experience for the first time ever. This isn’t just about grabbing a slice; it’s about completely elevating the atmosphere at the stadium.
Local Legends Are Taking Over the Concessions
This massive game-day upgrade comes through a partnership that brings together Sodexo Live!, Mizzou Athletics, and Columbia-based Upper Crust Food Service. Their goal is clear: make game day feel more like home and give fans even more reasons to dive into the experience. Brian Gaskill, regional vice president of Sodexo Live!, hit the nail on the head when he said they wanted “food that feels like home” and that Shakespeare’s “is a huge part of Columbia.” He knows exactly how excited fans will be to see it right there in the stadium!
It’s not just Shakespeare’s, either. Mizzou is seriously leaning into its local roots. You’ll also find other Columbia and Missouri favorites like Champ’s Chicken, Buck’s Ice Cream, and Mya’s Gourmet Popcorn. Mizzou Director of Athletics Laird Veatch confirmed they are thrilled to “welcome more of Columbia and Missouri’s great local flavors” and that this partnership with Sodexo Live! is all about elevating the “food and hospitality experience.” Talk about putting the community first! Adam Guy, CEO of Upper Crust Food Service and a former Tiger, summed it up perfectly, noting how much Mizzou means to the community and how “food is a huge part of that connection.”
Beyond Pizza: New Bites and Giving Back
But wait, there’s more than just pizza and local faves! The updated menu across Memorial Stadium is expanding in some seriously tasty ways. You can look forward to new concession items like hand-breaded Southern-style Tiger Tenders, a Kansas City Burnt End Hot Dog, and even two Stack Burgers,a classic version and a Smokehouse option. This expanded menu is all about giving fans more variety throughout the game-day experience.
And here’s something pretty cool: if you grab one of those refillable souvenir soda cups, you’re actually supporting Every True Tiger Brands, Mizzou’s official Name, Image, and Likeness marketing agency. A portion of the proceeds from every single cup sold in Memorial Stadium will go directly to benefit that organization. So you get a drink, a souvenir, and you help out student-athletes. What’s not to love about that?
This season, it’s not just about what happens on the field, it’s about the entire game-day experience leveling up. Mizzou fans can look forward to new flavors, expanded choices, and even support Every True Tiger Brands with every souvenir cup. So get ready to enjoy those classic Columbia tastes, cheer on your Tigers, and make Memorial Stadium the place to be this season!
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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