Cowboys fullback Hunter Luepke just pulled off one of the most unique jersey number deals in the league, trading his No. 40 to outside linebacker Von Miller for a stake in Miller’s chicken company. Yeah, you read that right: a percentage of a chicken company. This wasn’t just some casual swap, it was a down-to-the-wire negotiation that makes you wonder what else these guys are cooking up behind the scenes.
The Great Number 40 Standoff
The story of the No. 40 jersey has been simmering for a while. Luepke had worn it since 2023, but Miller, the veteran outside linebacker, also wanted it. Miller’s got history with that number, rocking it through high school, college, and during his stints with the Rams and Bills. With the NFL not allowing duplicate numbers once the regular season kicks off, a decision had to be made by Thursday. Both players sported No. 40 in training camp, setting the stage for a classic showdown. But Miller, the guy with the poultry science degree from Tex, ultimately blinked first. He decided to pay up, big time.
A Chicken Empire for a Jersey
What did Luepke get for giving up his digits? Miller didn’t just hand him cash. He gave Luepke a percentage of Greener Pastures Chicken, Miller’s USDA-certified organic poultry processing facility located in Elgin, Texas. Talk about a shrewd business move! Miller even gave Luepke a shout-out, saying he “learned from the best with the negotiators here with the Cowboys.” Miller is “happy to say he’s my business partner. He’s a part owner of Greener Pastures Chicken. The chicken of champions.” This isn’t just some mom and pop operation either. Patrick Mahomes, Drew Brees, and Nick Foles are all among the current and former players who have a stake in this company. Luepke will now switch to No. 30, proving that sometimes, a jersey number can buy you a whole lot more than just bragging rights. Miller called Luepke “a great fit for us,” both on the field and, apparently, in the boardroom.
So, while we’re all looking forward to seeing how the regular season plays out, keep an eye on No. 30 for the Cowboys. That’s Hunter Luepke, the newest part-owner of a growing chicken empire, thanks to a very specific jersey swap. Who knew a number could be worth a lifetime supply of organic poultry?
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Pro Football Talk.
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