FC Barcelona is about to lock down a massive new long-term sponsorship, pulling in €30 million over the first three years from Ohana Real Estate Development and Construction LLC, a company based out of the Middle East. This isn’t just a quick cash injection, folks, this is a strategic move that sets up a quarter-century of brand expansion.
Ohana Real Estate Is Dropping €10 Million Per Year, Right Now
Look, we all know Barcelona needs to keep the money flowing, and this new deal with Ohana Real Estate is delivering. Barça is set to rake in around €10 million annually for the first three years, all to exploit the club’s iconic brand through a luxury residential development in Dubai. How big is this for their commercial income? Pretty big, considering they’ve already bagged a deposit between €2 million and €3 million just to kick things off. This agreement, along with a separate deal for Babylon Park, is heading to the club members for ratification at their Ordinary General Assembly on September 19. If it passes Article 20.9 of Barcelona’s statutes, we’re talking about the name of that Barça-branded complex in Dubai appearing on the back of Barcelona’s shirt in domestic competitions. Yep, you read that right: shirt sponsorship for three seasons, starting July 2027! Don’t worry, the Champions League spots are safe, with the Fundacio Barça logo staying right where it is for those big European nights.
After Three Years, This Deal Just Keeps Going For 25 More
Here’s where it gets really interesting: this isn’t just a three-year splash. The agreement with Ohana is structured to run for more than 25 years. Ohana, by the way, already operates Manchester City Yas Residences, so they know a thing or two about sports brand real estate. Once those initial three years are up, and Barcelona has pocketed that sweet €30 million, the relationship shifts. Ohana will become a license holder for the Barça brand, continuing to pay the club slightly more than €1 million per year for the remainder of that quarter-century-plus agreement. Think about that: an immediate boost in commercial income and a long-term, stable source of revenue from their brand in Dubai. This isn’t just about a paycheck; it’s about cementing Barcelona’s global reach for decades to come.
The vote on September 19 is going to be huge. This deal is all about securing Barcelona’s financial future and keeping that brand power strong worldwide.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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