Fox’s broadcast of the Commanders-Cowboys game last Sunday afternoon snagged a massive 27.4 million viewers. That’s not just a big number, folks, that was the most-watched NFL telecast we’ve seen *all season* so far. And get this: the game wasn’t even close, ending in a 37-20 Dallas blowout, with the Commanders losing their starting quarterback, Jayden Daniels, at the end of the first half.
The Dallas Effect Is Real, Even In A Rout
You gotta wonder, right? A team loses its QB mid-game, the score gets lopsided, and yet 27.4 million sets their eyes on it. What gives? The source says it plain as day: this viewership had everything to do with “the presence of the Cowboys.” Say what you want about ’em, but when Dallas is on the field, people tune in. We even got Tom Brady on the air dropping “oh shit” and “piss missile” comments. Apparently, if smoking weed on air is fair game, anything goes these days! That’s the kind of wild card energy that keeps eyeballs glued, even when the game itself turns into a snooze fest.
The Cowboys Roadshow Continues
If you think that viewership was a one-off, think again. The league, and apparently the networks, are banking on that Cowboys appeal big time for the weeks ahead. CBS gets a piece of that action next week, showing the Week 3 game against the Ravens from Brazil in the late-afternoon slot. Then, oddly enough, their Week 4 clash with the Texans lands in the 1:00 p.m. ET window on Fox. But it gets back to primetime for Week 5 against the Buccaneers on Thursday night, and then Week 6 sees them squaring off against the Packers at Lambeau Field on Sunday night. They even wrap up Week 7 with a Monday night visit to the Eagles. It’s clear the Cowboys are getting the premium spots, and for good reason.
So, get ready for more Dallas drama, because they are everywhere. Next up, it’s the Ravens in Brazil. Will that international game bring even more eyeballs, or will the novelty wear off? One thing’s for sure: the league knows where the money is, and it’s riding high on that star power.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Pro Football Talk.
Leave a Reply