The Steelers-Browns Week 4 Thursday Night Football showdown just pulled in a massive 16.59 million viewers on Prime Video. That’s a huge number, folks, and it represents a chunky 19 percent jump over last year’s Week 4 Thursday night game. You know what game that was? Our very own Seahawks facing off against the Cardinals, which only averaged 13.94 million viewers. Ouch.
Prime Video Is Rolling, But Our Hawks Got Left Behind
Let’s just be honest, seeing those numbers for the Steelers-Browns game hit differently when you remember our Hawks were in that spot last year. The 16.59 million average viewers for that game isn’t just a big number, it’s the most-watched Week 4 Thursday night game since Prime Video grabbed the package in 2022. It shows how much the NFL is locking in eyeballs on streaming, but it also kinda puts a spotlight on how our matchup last year, while still bringing in a solid crowd, didn’t hit those same heights. We love our 12s, but the league is clearly growing, and sometimes that means other teams are grabbing even bigger slices of the pie.
The Streaming Game Is Here to Stay, Questions Or Not
Now, there’s an unresolved question out there, one that’s been floating around for a bit: is Amazon “goosing” these numbers by autoplaying the game for anyone who lands on their Prime page while it’s live? Who knows, right? But here’s the deal: even with that question lingering, these higher viewership numbers are a win for Amazon, and by extension, a huge win for the NFL. Thursday Night Football on Prime Video isn’t just a thing anymore, it’s a staple. The only real question left for the league seems to be whether we’ll eventually see a Tuesday or Wednesday night game added to the mix on a weekly basis. More football is always a good thing, even if the national viewership spotlight isn’t always on the Emerald City.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Pro Football Talk.
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