A Bag of Bread and Butter Pickle Chips?! The Spurs Just Kicked Off Their Season in the Wildest Way

The San Antonio Spurs are officially kicking off their NBA season, and they are doing it with a wild new H-E-B commercial that dropped Tuesday night. This isn’t just any ad, folks. Titled “Hardball,” it features Spurs players literally trading their jerseys and sneakers for H-E-B brand snacks, all thanks to one savvy kid with a bag of Bread and Butter Pickle flavored potato chips. Seriously, what a start to the season!

Who’s Trading What, And Why Is It So Good?

This 30-second spot is pure gold, starring guards Stephon Castle, De’Aaron Fox, and Devin Vassell, plus forward Keldon Johnson, and even the Spurs Coyote. All these dudes are suddenly a lot lighter on their hoops gear, and it’s all for those must-have H-E-B staples. The ad perfectly shows off their comedic chops, a tradition that H-E-B and the Spurs have been rocking since way back in 2004. It’s not just about what happens on the court, is it? It’s about bringing that personality, and these guys are absolutely crushing it off the court.

Beyond the Chips: What It Means for Spurs Fans

So, yeah, the commercial is hilarious, but it also signals that the NBA season is HERE. Spurs fans are hyped for another winning season and honestly, a championship run. With great Victor Wembanyama leading the charge, fans are buzzing. Wembanyama, by the way, just threw down a dunk Wednesday in a preseason game against the Sacramento Kings at Frost Bank Center. Even with the new ad dropping, he’s still putting in the work! H-E-B is leaning into this synergy hard, too, with exclusive Spurs merch hitting select stores in San Antonio, Austin, and South Texas starting in November. Plus, if you wear your Spurs gear while shopping, you could snag surprise tickets and merch giveaways throughout the season. No pickle chips needed for that! You can catch more of these ads on H-E-B’s social media platforms as the season rolls on.

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Originally reported by Yahoo Sports.