The NFL’s return to London this Sunday is already running into some serious issues. Enthusiasm for the international series just isn’t what it used to be. For the first of three straight games happening at Tottenham Hotspur Stadium, the league has officially slashed ticket prices for the Colts-Commanders matchup. We’re talking tickets that were going for up to $325 now dropped to a mere $105. Ouch.
London Fans Feel Burned by the Price Drop
This price cut is a desperate move to try and generate a sellout, but it’s leaving a lot of fans who paid full price absolutely fuming. Andy Burrows, who was literally the 2025 NFL international fan of the year and calls London home, didn’t hold back. He told Ken Maguire of the Associated Press, “They don’t care about the fans. As long as that place sells out and it looks good on TV, the NFL won’t care about us. And I’m not alone. I speak to fans every day.” That’s a brutal take, but can you blame him? Imagine shelling out top dollar only to see prices plummet. It’s a slap in the face.
What This Means For the Rest of the London Series
This whole situation casts a big shadow over the rest of the London series. The Jaguars are set to host the Eagles at Tottenham Hotspur Stadium on October 11, and then the Jaguars again against the Texans at Wembley Stadium on October 18. You gotta wonder if the NFL is going to have similar issues filling those stadiums. It’s clear they want these games to look good on TV, but at what cost to fan loyalty? They’re prioritizing optics over the folks who actually support these games overseas.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Pro Football Talk.
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