The most famous cheerleading crew in the country, the Dallas Cowboys Cheerleaders, made a massive play. On Friday, Oct. 23, they and the team jointly announced the formation of a labor union, the Dallas Cowboys Cheerleaders Association (DCCA), and get this: they are seeking a 400% raise for the 2025 season! That’s not a typo. This new union is ready to collectively bargain with the world’s most valuable professional sports franchise.
The Fight for Fair Pay
This is huge. The Cowboys are officially recognizing the DCCA. You might have caught their story on the Netflix docuseries “America’s Sweethearts: Dallas Cowboys Cheerleaders,” where Season 2 really dove into their quest for improved salaries. When you look at what they were reportedly making, it’s wild: The New York Times reported in 2024 that a fifth-year cheerleader pulled in just $15 per hour and $500 for each appearance. Think about that dedication and talent! The Dallas Morning News confirmed they believe they are due that massive 400% raise.
The team did put out a statement saying, “The Dallas Cowboys Cheerleaders are an esteemed part of the Cowboys organization, deeply respected for the talent and dedication they exhibit,” and that “They remain one of the most sought-after opportunities for talented dancers worldwide.” But actions speak louder than words, right? The cheerleaders are clearly looking for their compensation to match that esteemed status.
Not The First Time at the Rodeo
While this feels like groundbreaking news, it is actually not the first NFL cheerleading union. Back in 1995, the Buffalo Bills’ squad, the “Jills,” actually won a ruling with the National Labor Relations Board (NLRB) to become the first union representing cheerleading squads. Sadly, the Jills disbanded in 2014, with reports citing claims of mistreatment and underpay. That history shows exactly why the DCCA’s move is so important. These cheerleaders, who are literally the face of the most valuable franchise on the planet, are standing up for what they believe they deserve. The Cowboys themselves had “no further comment” when USA TODAY Sports reached out after the initial announcement.
This is a huge moment for professional cheerleaders everywhere. The DCCA is officially on the field, and they are ready to negotiate. What happens next could set a massive precedent for how professional sports teams value all their talent, from the players on the field to the incredible dancers who electrify the sidelines. Keep an eye on this, because the game has definitely changed for the Dallas Cowboys Cheerleaders.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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