Russell Westbrook isn’t just riding off into the sunset after his iconic NBA playing career; he’s diving headfirst into a whole new global basketball league! He’s officially joining Project B as co-founder and Chief Strategy Officer, a move announced just this Wednesday.
Westbrook’s Executive Power Play
This isn’t some honorary title, folks. The nine-time NBA All-Star is set to “take an active role in shaping the company’s basketball strategy and long-term vision,” according to Project B. We’re talking real power, real influence, straight from one of the most dynamic players to ever hit the court. And get this: Westbrook also holds an ownership stake in Project B. This is his baby!
Project B Goes Global in 2027
This isn’t some small local league, either. Project B is setting up as both a men’s and women’s basketball league, aiming for huge international reach across Asia, Europe, and the Americas. The inaugural season is set to tip off in January 2027, and with Westbrook guiding the ship, you know it’s going to be something special.
So, with a legend like Westbrook not just on board, but co-founding, running strategy, and owning a piece of the action, you can bet the lead-up to Project B’s January 2027 inaugural season is gonna be one to watch. Get ready, because global hoops is about to get a whole lot more exciting!
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Bleacher Report.
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