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North Carolina Just Launched ‘Brickin’ For Chicken,’ And Opponents Are Already Sweating

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North Carolina basketball is giving its fans something wild to cheer for this upcoming season, announcing a new “Brickin’ For Chicken” promotion on Monday. Get this: if a visiting team misses two free throws consecutively in the second half of any home game, fans at the Smith Center are scoring a free breakfast entree reward from Chick-fil-A. Talk about a reason to get loud!

Fans Are Already Hyped for Free Food and Flops

This promotion is a total game-changer for the home crowd. You know how intense those second-half free throws can get, right? Now imagine the energy when every missed foul shot means a potential free breakfast. It is a brilliant move to pump up the atmosphere and put some serious pressure on opposing teams when they step to the line. Two consecutive bricks, and those Tar Heel faithful are eating good thanks to Chick-fil-A. That’s a serious incentive to make some noise.

New Era Kicks Off With High Stakes

The Tar Heels are charging into the 2026-27 campaign under new head coach Michael Malone, and this “Brickin’ For Chicken” promo is just one more reason for excitement as they begin a new era. The season officially tips off this Monday, with North Carolina hosting Western Carolina at home. With a new coach at the helm and free chicken on the line, you know the Smith Center is going to be absolutely buzzing from the jump.

What a way to kick things off! The Tar Heels’ season opener against Western Carolina is going to be one to watch. Every trip to the free throw line for the visiting team could turn into a full-on breakfast party for the home crowd.

This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.

Originally reported by Bleacher Report.

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