John Daly’s legendary Masters week tradition in Augusta is not just sticking around, it’s blowing up! Topgolf just locked in a multi-year partnership with the two-time major champ, bringing Daly back to their Augusta spot during Masters week for 2027 and 2028. This partnership builds on his appearances there in 2026, so get ready for even more Long John.
How We Got Here: The Hooters Era Ends
For years, Daly was as much a staple of Masters week as the traffic on Washington Road. He practically lived at the Augusta Hooters, signing autographs, taking photos with fans, and slinging his merch. We’re talking serious business here: ESPN reported he pulled in almost $800,000 during Masters week in 2024 alone!
But then, things got rocky. That long-standing tradition looked like it was in deep trouble when Hooters, grappling with $376 million in debt, filed for bankruptcy in March 2025. They shut down over 30 company-owned restaurants, including the Augusta location, and shifted to a franchise-only model. It felt like the end of an era, a real gut punch for anyone who loved seeing Daly hold court.
For a hot second, it looked like Daly found a temporary home across the street at Top Dawg Tavern, where local Augusta TV station WRDW said he’d be setting up shop. But now, Topgolf is officially in the John Daly business, and it’s a massive upgrade.
Long John’s Big New Deal: Topgolf Goes All In
This new partnership with Topgolf isn’t just about Augusta, either. It’s expanding! We’re talking appearances at Topgolf venues all over the country, exclusive branded content, and other experiences. Daly himself is hyped about it, saying, “I love the vibe at Topgolf. It’s a place where you can smash a golf ball, listen to music, have a drink and enjoy yourself with friends and family. That’s my kind of golf.” You gotta love that honesty, right?
The deal also brings back Topgolf Nights, kicking off October 22, plus a whole new line of John Daly-branded merchandise, and two ready-to-drink cocktails that’ll be served at 55 Topgolf locations. Topgolf CEO David McKillips put it perfectly: “John Daly is a one-of-a-kind icon who completely disrupted this sport by refusing to be anyone but himself… At Topgolf, we pride ourselves on breaking down barriers so anyone can play, which is exactly what makes this partnership so natural and exciting.” It’s a perfect match!
For those hitting up Augusta for the Masters, get ready. Topgolf confirmed Daly will be there for Masters week in 2027 and 2028. And hold up, there’s more: they’re planning to announce details about a totally new event involving Daly before next year’s tournament. Daly, who’s made 12 Masters appearances with his best finish a tie for third in 1993, is keeping his unique stamp on the golf world, and we are absolutely here for it!
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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