The Milwaukee Bucks just dropped a bomb, announcing Bucks+, their brand new streaming platform, hitting the airwaves on October 1st. This is a massive play, especially after trading away a global superstar like Giannis and staring down a potential hit to their viewership. Bucks+ means fans right there in Wisconsin can finally catch all the locally televised matchups, giving them more control over their game day than they’ve had in ages.
Your New Game Day Ritual Just Dropped
Imagine this: every single locally televised Bucks game, right at your fingertips, for $19.99 a month. That’s what Bucks+ is serving up for fans in Wisconsin. This isn’t just some extra fluff, either; it’s an *addition* to the games still being available over the air on My24. Subscribers are also getting exclusive podcasts, like “Behind the Bucks” and “Hear District,” which is super cool for digging deeper into the team. We haven’t seen Bucks games completely accessible over the air since the 1994-1995 season! Regional sports networks took over for years, with FSN eventually grabbing full control by 2007-2008. This move totally flips that script for the local faithful.
They Said NO to $2 Million, Are You Kidding Me?
Here’s the kicker: the Bucks *forwent a $2 million deal* to make this happen. Seriously! While tons of other teams, many of them previously on FanDuel, sold their streaming rights to DAZN, the Bucks said “Nah, we’re doing it ourselves.” This isn’t just bold, it’s pretty much unheard of. They’re only the second team in the entire league, along with the Oklahoma City Thunder, to launch their own in-house, direct-to-consumer streaming app for local games. That’s a massive commitment to their local market. It tells you everything you need to know about where their priorities are right now: getting the local community back into the mix, just like before the Giannis era. It’s about making the team itself and places like the Deer District accessible and community-focused. The app’s even managed by a Wisconsin-based company, Good Karma Brands, which owns local stations like 620 WTMJ and ESPN Milwaukee (94.5 WKTI).
This isn’t just about watching basketball; it’s about the Bucks actively putting their money where their mouth is. They’re truly making this season about the fans, and after last season felt so frustrating, this is exactly the kind of refreshing move that gets you fired up for October 1st. Get ready, Wisconsin, your game day is about to get a whole lot better.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Brew Hoop.
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