The San Antonio Spurs just dropped a major play off the court, launching @LosSpurs, their brand new Spanish-language Instagram account. This isn’t just a simple social media expansion, it’s a strategic move to connect with fans in San Antonio, Mexico, and way beyond, showcasing team news, exclusive content, and a whole lot more.
Spurs Are Diving Deep With Their Fanbase
This new account, @LosSpurs, is all about getting fans closer to the action. We’re talking original content, unique storytelling, and real ways for the fanbase to engage directly with the Silver & Black. Think updates on watch parties that’ll be absolutely packed, sweet giveaways, and a whole bunch of other team activities, all synced up with their main social channels. Jordan Mandelkorn, the VP of marketing, creative and retail for Spurs Sports & Entertainment, laid it out perfectly: “Our Spanish-speaking fans are a big part of what makes the Spurs family so special, and we want them to feel connected to the team in the language they call their own.” He’s right. This account is built to celebrate their passion, share stories that hit home, and just bring that whole “Spurs family” vibe to a massive audience. That’s how you build a real connection, you know?
Building On International Ties And Setting A New Standard
This isn’t just a shot in the dark; it builds on a seriously strong foundation. The Spurs have had deep ties to Mexico for ages, playing seven games down there, including that epic 2022 NBA Mexico City Game. They’ve also consistently backed community initiatives, showing they’re not just there for the games, but for the people. And get this: they already dipped their toes into the international social media game last year. Back in 2025, they launched @LesSpurs, their French-language Instagram. That account is already the NBA’s most-followed French-language team account. Wild, right? So now, with dedicated Spanish- and French-language accounts, the Spurs are literally in a tiny group of NBA teams doing social media content in both languages. They’re setting a new bar for fan engagement globally, and honestly, other teams better be paying attention.
What’s next for the Spurs on the court, or even more importantly, off it? They’re clearly pushing the envelope on how teams connect with their global fanbase. Keep an eye on @LosSpurs; this isn’t just about sharing news, it’s about making a statement in fan engagement that the rest of the league needs to heed.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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