The NFL is already rolling out Wednesday night games, and the league brass wants us to believe they are gonna be “selective” about it. Yeah, right. We have heard this song and dance before, haven’t we?
The NFL’s “Selective” Promise
NFL executive V.P. and chief media officer Hans Schroeder dropped the word this week at a Front Office Sports event, straight up telling Drew Lerner from Awful Announcing that Wednesday games are not gonna become the norm. He said they will be “selective.” Schroeder’s promise is that you will not see Wednesday football “throughout the year,” but they will totally look for “creative opportunities” on special days, kinda like what we saw with Thanksgiving Eve or Christmas. He also said they will “look at the numbers” and make sure the “viewership validates what our instincts are.” So, basically, if we watch it, they will keep doing it.
History Repeats: Remember Christmas?
Here is where it gets wild though. Schroeder, the same guy, once said the NFL had no plans to play on Christmas if it fell on a Tuesday or a Wednesday. He said that! And then, what happened? Someone crunched those numbers, the owners gave the green light, and BOOM, Christmas football on a weekday. They pulled the trigger. So when they say they are going to be “selective” about Wednesdays, it is hard not to remember that history. It feels like we are just waiting for the numbers to look good enough for them to “validate their instincts” and slap more Wednesday games on our calendars.
So, while the NFL is preaching caution, do not be surprised if your mid-week routine gets a major football injection sooner rather than later. The league saw the dollar signs with Christmas, and you gotta bet they are seeing them now with Wednesdays. Get ready, because Wednesday night football might just be the new normal after all.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Pro Football Talk.
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