Bob Iger and Josh Kushner now own the Lakers, and honestly, the whole thing feels like a sudden, chaotic mess. This abrupt purchase, followed by the equally unexpected news that the Buss family *might* even be joining the sale, just hit everyone like a freight train. It’s hard to even speculate about what’s coming next when the owners appear to have bought the team without much of a clear plan for the future. The drama is already off the charts, and let’s be real, a lot of drama is often just the Lakers way.
Cash, Reputation, But What Else?
You’d think new blood might bring some fresh air, right? On the surface, there’s definitely some serious cash on the table. Josh Kushner’s net worth is measured in the billions, so if money was ever an issue, like it was under Walter, that problem is officially off the table. Then you’ve got Bob Iger, a guy who actually revitalized Disney, a brand that was once massive but absolutely hit some rough times. That narrative feels eerily similar to the Lakers’ recent struggles, doesn’t it? He’s also someone very familiar with the NBA, which is a plus, even if he hasn’t owned a team in any capacity before. So, yeah, there are some big names and big wallets stepping into the arena.
The Giant, Unspoken Fear
But let’s be brutally honest, this is where the whole thing could go sideways faster than a fast break. The elephant in the room that everyone’s whispering about is crystal clear: neither Iger nor Kushner has ever been the lead decision-maker for a sports franchise. Kushner had a minority stake in the NBA, sure, but calling all the shots for an entire team? That’s a whole different beast. These two have absolutely crushed it running companies outside of sports, no doubt about it. But translating that boardroom success into wins on the court, dealing with player contracts, locker room dynamics, and the relentless grind of an NBA season? It truly feels like anyone’s guess if that’ll actually translate. An SB Nation Reacts survey of plugged-in Lakers fans showed that uncertainty is heavy, and for good reason. There’s a decent chance this whole experiment just doesn’t work.
So, what’s next for the purple and gold under this completely new regime? Honestly, it’s a massive, swirling question mark. When you have owners who seem to have bought into a franchise without a concrete plan, it doesn’t exactly inspire confidence or scream long-term stability. This whole abrupt change feels like a colossal gamble for one of the league’s most storied franchises, especially with two first-time lead owners at the helm. Will Iger and Kushner somehow pull a rabbit out of a hat and prove all the doubters wrong, or will this “new future” just become another messy chapter in the Lakers’ never-ending drama? We’ll all be glued to the sidelines to see if their success in the corporate world can actually deliver championships in L.A.
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Silver Screen and Roll.
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