The Seattle Seahawks just dropped a bomb Down Under, buddy! Our guys officially linked up with AFL powerhouse Collingwood, an absolute giant in Australian sports. This isn’t just some casual handshake; it happened just two days before Melbourne’s MCG hosts a historic NFL regular season game between the LA Rams and the San Francisco 49ers. The Hawks are making their intentions crystal clear in Australia, planting a flag for the Emerald City in a big way.
Why This Partnership Changes the Game for Seattle
This alliance isn’t random. Collingwood put out a statement saying this strategic partnership will ‘unite two of the world’s most passionate supporter bases.’ Think about it: our 12s, combined with Australia’s arguably biggest sports team’s fans? That’s electric. The NFL already signed a deal with the Victorian Government to play two regular season matches in Melbourne over four years, with an option for a third. And guess what? Under the NFL Global Markets program, the Seahawks have marketing rights in Australia and New Zealand. They share that turf with the Rams, Las Vegas Raiders, and Philadelphia Eagles. But here’s the kicker: the 49ers, who have been doing a ton of promo for Friday’s Melbourne game, don’t currently have marketing rights in the region. That’s a huge strategic win for us right there.
Seattle’s Big Play for a Down Under Game
Our Seahawks aren’t messing around. They have “just made it clear to the NFL that they would like to participate in a regular-season match Down Under” with this Collingwood alliance. Isabelle Van Coevorden, our Seahawks Managing Director of Global Markets, nailed it when she said, “The Seahawks are thrilled to partner with Collingwood FC, one of Australia’s most iconic and successful sporting organizations. This collaboration brings together two clubs that share a deep commitment to their fans, innovation, and community impact. As we continue to grow the Seahawks brand across Australia and New Zealand, aligning with a club like Collingwood creates exciting opportunities to connect and grow our passionate fan bases.” They also just announced they’ll host a kids AFL and NFL crossover flag football clinic, bringing our game to the next generation of Aussie fans. With close to 100,000 people expected at the Rams vs. 49ers game, and the contract likely leading to at least two more games in Melbourne, the Seahawks have made the “biggest play of all teams with marketing rights” to feature in at least one of those matches.
This is massive, Hawks fans. We’re talking about our team pushing to play a regular season game across the globe. This weekend, keep an eye on that Rams vs. 49ers game in Melbourne. It’s not just a rivalry; it’s a preview of what could be in store for our Seahawks, cementing our place as a truly global franchise. Go Hawks!
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by The Sporting News.
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