The Seattle Seahawks are making a bold move, officially planting their flag in Australia by linking up with AFL powerhouse Collingwood FC. This isn’t just some casual handshake, Emerald City. This strategic partnership, announced just two days before the LA Rams and San Francisco 49ers face off in a historic NFL regular season game at Melbourne’s MCG, signals our Hawks’ serious intention to feature in a regular-season match Down Under. When Seattle makes a play, they make it count.
Our Hawks Partner Up with Australia’s Biggest
Our Seahawks and Collingwood, arguably Australia’s biggest sports team, have teamed up to “unite two of the world’s most passionate supporter bases.” Can you imagine that energy? The NFL already has a deal with the Victorian Government for two regular season matches in Melbourne over four years, with an option for a third. Our Hawks just made it crystal clear to the league that they want a piece of that international action. Isabelle Van Coevorden, our Seahawks Managing Director of Global Markets, nailed it: “The Seahawks are thrilled to partner with Collingwood FC, one of Australia’s most iconic and successful sporting organizations. This collaboration brings together two clubs that share a deep commitment to their fans, innovation, and community impact. As we continue to grow the Seahawks brand across Australia and New Zealand, aligning with a club like Collingwood creates exciting opportunities to connect and grow our passionate fan bases.” Today, Seattle and Collingwood are even hosting a kids AFL and NFL crossover flag football clinic, building those bonds with the next generation.
The Global Game, Seattle Style, And The Niners Are Left Out
This incredible move comes under the NFL Global Markets program, where our Seahawks have secured marketing rights in Australia and New Zealand. Guess who else is in that exclusive club? The Rams, Las Vegas Raiders, and Philadelphia Eagles. But here’s the wildest part: the 49ers, who’ve been hyping up their upcoming Melbourne match, *do not* have current marketing rights in the region! Seriously, can you even believe that? With close to 100,000 people expected to pack the MCG for Friday’s NFL game, more matches in Melbourne are a guaranteed bet. And our Hawks? They’ve already made the biggest play of *all* teams with marketing rights to feature in at least one of those future games. That’s Seattle letting the league know who’s serious about going global.
So, what does this mean for us, the 12s, bleeding green and blue right here in the Emerald City? It means our Seahawks are looking way beyond Lumen Field, making a serious, calculated push to bring NFL football, *our* football, to fans around the globe. Keep your eyes peeled and your Hawks gear ready, because a regular season game for Seattle in Australia isn’t just a pipe dream anymore. It feels inevitable, and that, my friends, is something to get absolutely hyped about!
This article was created with AI assistance and published under Seattle On Tap’s editorial standards. See our Editorial Policy.
Originally reported by Yahoo Sports.
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